Scheduled for 4, 5, 6 Feb 2011

HSBC Colombo Fashion Week, informally labeled as South Asia’s only international fashion week begins its final countdown to another edition. The most awaited and highly anticipated event is scheduled to take place on 4,5 and 6 February 2011 at the Hilton Grand Ballroom.

This year’s event will feature 22 Sri Lankan fashion designers and labels alongside 12 reputed international designers.

HSBC Colombo Fashion Week is a not-for-profit event that is committed to uplifting Sri Lanka’s fashion design industry. It aims at guiding and incubating young and potential designers and creates retail and marketing opportunities for established and new designers by providing a platform to interact with reputed international designers, media and independent retail buyers.

This initiative also deals with the related fields of local fashion retail, crafts and workshops, like Batik, Beeralu and weaver communities.

“Every year we give ourselves bigger objectives and then work through the year to achieve them, this helps us maintain direction to take the Sri Lankan fashion design industry on to a bigger platform. We want Sri Lankan fashion designers to be commercially successful, showcasing in international fashion weeks, retailing in international markets and have a successful local retail network in Sri Lanka. We are not very far from that.” Says Ajaiy Virr Singh, President, Colombo Fashion Week.
In 2010, HSBC Colombo Fashion Week’s MOUs with 5 international fashion weeks; namely Miami Fashion Week, Russia Fashion Week, Malaysia Fashion Week, Dubai Fashion Festival and Pakistan Fashion Week, went into implementation. As a result, a few selected Sri Lankan designers got the opportunity to showcase their collections at these prestigious events. Kanchana and Fouzal Hameed were two of the lucky recipients of this initiative.

HSBC, the title sponsor of the event has been associated with Colombo Fashion Week since 2008 for the fourth year running.

Continuing to bolster the HSBC Colombo Fashion Week as its Title Sponsor, HSBC’s Chief Executive Officer, for Sri Lanka and Maldives, Nick Nicolaou stated, “The HSBC Colombo Fashion Week has become a much looked forward to event by our high networth customers and we are indeed delighted to be associated with such a remarkably prestigious fashion extravaganza. There is immense potential among our local designers and this event creates the platform for them to become commercially successful and showcase their creativity beyond the ramp. We look forward to another successful event and hope the local fashion industry will be taken to greater heights with opportunity given to new as well as existing designers.”

The highlight of this year’s HSBC Colombo Fashion Week is the launch of South East Asia’s first ethical fashion week. Titled FASHION ETHICAL, to be launched on the second day of the HSBC Colombo Fashion Week, is a collaborative effort of ethical representation from Sri Lanka, Bangladesh, Pakistan, India and Malaysia. Sri Lanka will be the hub for Fashion Ethical, which will then create a platform for other countries in the region to follow suit, with India being the next destination.

In addition to the renowned international designers who are regulars at the show; such as Bibi Russell from Bangladesh, Rizwan Beyg from Pakistan and Agatha Ruiz De La Prada from Spain there will be new faces Like Alecca Carrano and Dimitris Zoz from Italy, The Ultra from Malaysia, Suneet Varma, Gaurav Gupta, Samant Chauhan Masaba from India and Laskala from Russia.

“We believe in the potential of Sri Lanka’s fashion design industry and its related arts and crafts. Over the years CFW has provided a tremendous platform for local fashion entrepreneurs and Sri Lanka Apparel supports this initiative once again” said A.Sukumaran, Chairman, Sri Lanka Apparel.

The local designer line up is by far the largest that we have had yet with twenty-two local designers showcasing. In addition to the regulars such as Darshi of Buddhi Batik fame, Kanchana and Yolande, there will also be collections from Fahad Sherrif of Middle Finger, Fouzul Hameed of FH Studio, Stringhopper, LICC, Acushla, Pearly King, and Sarani to name a few.

Every year HSBC Colombo Fashion Week conducts workshops and this year the British Council has partnered as the knowledge partner to bring Sally Denton, Managing Director, The Trend Boutique (UK) Ltd to speak on:

• Trends – Overview of how trends work, how to identify, key references & how to adapt for own market. Followed by an overview of key fashion & textile trends

• Business Support for New Designer Labels – How to identify market, key areas of running own label, PR & marketing, how to approach buyers

HSBC Colombo Fashion Week is not complete without the support of its valued partners HSBC – The world’s local bank, Colombo Jewelry Stores, Sri Lanka Apparel, DHL, Sri Lanka Tourism, Sri Lankan Airlines, Hilton Colombo, Avirate, Odel, Hameedias, Alpha Orient, Ramani Fernando Salons, Video Image and G2

source:http://www.dailymirror.lk/entertainment/151-entertainment-main/9209-countdown-to-hsbc-colombo-fashion-week-begins.html