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Levi’s launched ‘Levi’s Curve ID

Levi’s launched ‘Levi’s Curve ID

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Saturday 11th December 2010 @ Majestic City Lobby

Levi’s launched ‘Levi’s Curve ID’ – custom fits for women – at the Majestic City Lobby,
Levi’s Curve ID’ is the company’s first global women’s denim line and features a revolutionary fit system that focuses on shape, instead of size.

Three ‘Levi’s Curve ID’ jeans are based:

Demi Curve
Is designed to fit even proportions and flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist but don’t flatter the figure, a woman should try a Demi Curve.

Bold Cure
Is designed to honour genuine curves and to hug the waist, without gaping or pulling. If jeans usually fit in the hips and thighs but gape at the back, a woman should try the Bold Curve.

Slight Curve
Is designed to celebrate straight figures and defines a woman’s waist, which accentuating her curves. If jeans usually fit in the hips and thighs but are too tight in the waist, a woman should try a Slight Curve.


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